It Gets Better


AIESEC does not discriminate on the basis of race, colour, gender, sexual orientation, creed, religion, national, ethnic or social origin. AIESEC Canada

“It Gets Better” is a project spearheaded by Dan Savage, an openly-gay sex columnist, in response to the recent wave of gay youth committing suicide because of bullying.  The project’s official site pledges “to talk to the kids in our lives to put an end to the hate, violence, and tragedy — and to offer advice on coping, strategies to make it better, and to remind kids that it gets better.”

The project has started to become somewhat of a phenomenon and has so far attracted the support of celebrities such as Adam Levine (of Maroon 5), Neil Patrick Harris, Ke$ha, Jason Derulo, Perez Hilton and Tim Gunn.  Essentially the purpose of the project is to encourage gay youth who are bullied to stay strong under difficult circumstances because life gets better.

You might be wondering why this issue is still relevant.  The fact is that despite the advances made in the human rights movement,  discrimination is still an issue in many regions of the world. The aforementioned surge in gay youth suicides, in fact, all happened in North America.  At this year’s Western Regional Conference, one of the things we were asked to do is to reflect on ways that AIESEC can better ensure that the organization totally eradicates any sort of discrimination. A very relevant topic if you ask me.

If you’d like more information about this cause, go to the “It Gets Better” website. Below, check out the “It Gets Better” video from “Modern Family” Stars Jesse Tyler Ferguson & Eric Stonestreet.

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This entry was posted in THE AIESEC WAY by Kelvin Claveria. Bookmark the permalink.

About Kelvin Claveria

KC Claveria is a curious marketing nerd from Vancouver, B.C. A voracious reader, he's passionate about helping companies build their brands, reach their target customers and drive sales. Named one of the top 50 content marketing influencers in the world, KC writes to share his tips and opinions on content strategy, demand marketing, branding, SEO, social media advertising and public relations. He's currently the content marketing manager at Vision Critical, the global leader in customer intelligence software and one of Canada's fastest growing tech companies. He has a Bachelor of Business Administration degree from the SFU Beedie School of Business. KC is happy to connect with other marketing nerds on Twitter at @kcclaveria.

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