Recently, I’ve gotten really interested in learning more about Twitter and Klout. I signed up for Twitter a long time ago before I had any interest in actually using it. I only signed up because I wanted to make sure no one took my username! But once I heard about Klout, which is a score out of 100 that measures your overall online influence, I immediately looked myself up. I had 2/100. It was such an unfortunate score that it motivated me to start taking Twitter more seriously.
Klout uses over 35 variables on Facebook and Twitter in order to determine your influence which is measured with True Reach, Amplification Probability, and Network Score.
True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Inactive and spam accounts are not included.
- Are your tweets interesting and informative enough to build an audience?
- How far has your content been spread across Twitter?
- Are people adding you to lists and are those lists being followed?
- How many people did you have to follow to build your count of followers?
- How often are your follows reciprocated?
Factors measured: Followers, Mutual Follows, Friends, Total Retweets, Unique Commenters, Unique Likers, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count.
Amplification Score is the likelihood that your messages will generate actions such as retweets, @messages, likes and comments.
How diverse is the group that @ messages you?
Are you broadcasting or participating in conversations?
- How likely are you to be retweeted?
- Do a lot of people retweet you or is it always the same few followers?
- Are you tweeting too little or too much for your audience?
- Are your tweets effective in generating new followers, retweets and @ replies?
Factors measured: Unique Retweeters, Unique Messages Retweeted, Likes Per Post, Comments Per Post Follower Retweet %, Unique @ Senders, Follower Mention %, Inbound Messages Per Outbound Message, Update Count.
Network score is the influence level of your engaged audience. Capturing the attention of influencers is no easy task, and those who are able to do so are typically creating spectacular content.
- How influential are the people who @ message you?
- How influential are the people who retweet you?
- How influential are the people who follow you?
- How influential are the people who list you?
- How influential are the people who follow the lists you are on?
Factors measured: List inclusions, Follower/Follow Ratio, Followed Back %, Unique Senders, Unique Retweeters, Unique Commenters, Unique Likers, Influence of Followers, Influence of Retweeters and Mentioners, Influence of Friends, Influence of Likers and Commenters
It’s not enough to tweet and hope someone is reading it. In a research done by Sysomos, a social media analytics company that surveyed 1.2 billion posts made over two months concluded only 6% of tweets got retweeted and 23% received a reply. Make sure what you’re sharing is interesting and innovative. Here’s a blog article written by Klout to help you increase your Klout!
1. Give it your own spin. Whether you’re sharing links or commenting on your day, you should make sure you’ve made it your own. Don’t share the link that everyone else in your network is sharing, find something new. People are much more likely to click and retweet if you’re adding something of value that they haven’t already seen. Likewise, if you’re sharing about your day, find a way to make that cup of coffee seem different and interesting.
2. Connect to people. Your network is a critical part of your influence. Reaching out to the people you value in your network and recognizing them makes them more likely to do the same for you later. Reaching out can mean retweeting, letting someone know what you thought of their last tweet, or whatever feels right for your network.
3. Be consistent. Simply tweeting on a regular basis is part of the battle. How can anyone be influenced by your content if you’re not creating any? This does not give you free reign to tweet every 3 minutes about your cup of coffee (unless your audience digs that), but taking a 2 week break is going to make people forget about you.
4. Help people find you. Put your twitter handle on your blog and your website. Shout it out before your next concert or speech. If no one knows how to find you, how can you influence them? People you meet in person or have a connection with are more likely to engage with your tweets.
5. Remember there’s no magic bullet. We believe influence is the ability to drive action. For your network, tweeting about twitter tips might be the most valuable, for someone else it might be celebrity gossip. You have to find what’s right for you. We suggest trial and error. Oh and remember to have fun with it.
Klout. 5 Ways to Kick-Start Your Twitter Influence. Retrieved October 14, 2010, from http://klout.com/blog/2010/05/5-ways-to-kick-start-your-twitter-influence/
Brown, Bob. Three in four tweets ignored. Retrieved October 14, 2010, from http://www.itbusiness.ca/it/client/en/home/News.asp?id=59647