Last Thursday, Christina, Janey and I went to our first IABC/BC event! In “The Perfect Press Release”, we heard from Theresa Beer, City of Vancouver Media Specialist, and learned the basics of writing a compelling media release. Theresa has an extensive background in political science, journalism, and communication, and so she was able to give us some great perspectives not only on writing a press release but also on media relations.
The interactive how-to workshop also challenged us to write a headline, subhead, and lead text. Overall, it was a great event – we appreciated the pizza and the convenient and pretty location. The three of us are already looking forward to other IABC/BC events! Check out our pics below (apologies for the blurry quality – they were taken with my phone).
IABC/BC is the BC chapter of the International Association of Business Communicators. It is one of 105 chapters worldwide and is the third largest chapter in Canada.