AIESEC SFU Members Attend Their First IABC/BC Event


Last Thursday,  Christina, Janey and I went to our first IABC/BC event! In “The Perfect Press Release”, we heard from Theresa Beer, City of Vancouver Media Specialist, and learned the basics of writing a compelling media release. Theresa has an extensive background in political science, journalism, and communication, and so she was able to give us some great perspectives not only on writing a press release but also on media relations.

The interactive how-to workshop also challenged us to write a headline, subhead, and lead text. Overall, it was a great event  – we appreciated the pizza and the convenient and pretty location. The three of us are already looking forward to other IABC/BC events! Check out our pics below (apologies for the blurry quality – they were taken with my phone).

IABC/BC is the BC chapter of the International Association of Business Communicators. It is one of 105 chapters worldwide and is the third largest chapter in Canada.

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About Kelvin Claveria

KC Claveria is a curious marketing nerd from Vancouver, B.C. A voracious reader, he's passionate about helping companies build their brands, reach their target customers and drive sales. Named one of the top 50 content marketing influencers in the world, KC writes to share his tips and opinions on content strategy, demand marketing, branding, SEO, social media advertising and public relations. He's currently the content marketing manager at Vision Critical, the global leader in customer intelligence software and one of Canada's fastest growing tech companies. He has a Bachelor of Business Administration degree from the SFU Beedie School of Business. KC is happy to connect with other marketing nerds on Twitter at @kcclaveria.

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