The Story of Electronics


Ever wonder what happens to your old iPod when you decide to replace it? Or to your old cellphone once you decide that it’s time to move on with a Blackberry or an iPhone?

The Story of Electronics tries to take on that question that we often fail to ask: what happens to our old gadgets once we decide to dump them?

For some of us, it’s a question we never really thought about. We dump our stuff in the garbage, and that’s where it ends. Some of us try to be more green and drop off our old electronics at a recycling centre. The Story of Electronics video exposes the consequences of e-waste and recommends some ways we can tackle this issue as a society.

Main takeaway for me? That this is not an issue we can solve via consumption. The proposed “Take Back” programs certainly sounds interesting and something we should all look into supporting. It’s also pretty clear that this issue can be solved mostly through sweeping policy changes and our individual choices when we shop.

I love technology –  I can’t really imagine a day without my iPhone. But sustainability is also an issue I care about. Watch the video and take action today.

By the way, if you want more information about the Story of Electronics, visit its official website. The video is a sequel to the video “The Story of Stuff”, which went viral and is now being used by some institutions to educate the youth about environmental sustainability.

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This entry was posted in Acting Sustainably and tagged , , by Kelvin Claveria. Bookmark the permalink.

About Kelvin Claveria

KC Claveria is a curious marketing nerd from Vancouver, B.C. A voracious reader, he's passionate about helping companies build their brands, reach their target customers and drive sales. Named one of the top 50 content marketing influencers in the world, KC writes to share his tips and opinions on content strategy, demand marketing, branding, SEO, social media advertising and public relations. He's currently the content marketing manager at Vision Critical, the global leader in customer intelligence software and one of Canada's fastest growing tech companies. He has a Bachelor of Business Administration degree from the SFU Beedie School of Business. KC is happy to connect with other marketing nerds on Twitter at @kcclaveria.

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