The Story of Electronics

Ever wonder what happens to your old iPod when you decide to replace it? Or to your old cellphone once you decide that it’s time to move on with a Blackberry or an iPhone?

The Story of Electronics tries to take on that question that we often fail to ask: what happens to our old gadgets once we decide to dump them?

For some of us, it’s a question we never really thought about. We dump our stuff in the garbage, and that’s where it ends. Some of us try to be more green and drop off our old electronics at a recycling centre. The Story of Electronics video exposes the consequences of e-waste and recommends some ways we can tackle this issue as a society.

Main takeaway for me? That this is not an issue we can solve via consumption. The proposed “Take Back” programs certainly sounds interesting and something we should all look into supporting. It’s also pretty clear that this issue can be solved mostly through sweeping policy changes and our individual choices when we shop.

I love technology –  I can’t really imagine a day without my iPhone. But sustainability is also an issue I care about. Watch the video and take action today.

By the way, if you want more information about the Story of Electronics, visit its official website. The video is a sequel to the video “The Story of Stuff”, which went viral and is now being used by some institutions to educate the youth about environmental sustainability.